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Cosmetics can do wonders for our skin - 

as long as we find the right ones.

Not an easy task in a permanently oversupplied skin care market. Solving the problem requires a very individual approach.

At Aseiko we bring customers and brands together.

We enable both sides to use the technology and easily find their best matches.


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EASY, EFFECTIFE, FOR YOU: Aseiko guides you as customer through a personalized process to help you find the skincare products that best suit your needs in less than 2 minutes. Consult Aseiko on the go when shopping for new skincare products online or in-store.





ASEIKO SKIN® - free AI skin analysis tool

EASY, EFFECTIFE, FOR YOU: Aseiko guides you as customer through a personalized process to help you find the skincare products that best suit your needs in less than 2 minutes. Consult Aseiko on the go when shopping for new skincare products online or in-store.


Aseiko is an easy-to-use mobile solution. You can download for free and start using it immediately. All you need to know is, how to upload the close-up of a part of your face properly. 



Aseiko recommends you the products that suit your personal skin concerns. In addition to the description of each product, you will find a traffic-light similar feature showing you if the formulation includes any controversial ingredients. We don’t run advertisement in Aseiko, you can browse and filter your products without being disrupted by paid ads.


Aseiko was developed with the clear mission to help end-customers find better orientation in the current highly saturated market for skin care. We don't ask you to save your skincare routine, to create daily plans, to upload results or share any additional data in the app that isn't related to your user profile.


Aseiko is not a distributor or wholesaler platform. We work with our partner companies following D2C approach. The products you buy from Aseiko are shipped to you directly from the original brand location. This saves additional transportation costs and CO2 emissions. 



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20148 Hamburg
Über uns


Rumyana Al-Ubaydi, Founder ASEIKO SKIN®

ASEIKO = 最高 [Saikō, Japanese = Best, Supreme]

As the founder of Aseiko, I believe there are moments in life when it is time to step into new spaces. I am convinced, that the technology of AI will enrich our lives positively. As a passionate consumer of skincare products myself, I am sure that the greatest beauty triumph is, first and foremost, very natural and healthy skin. 

What do I still miss the most when looking for the right skin care?

(1) The freedom of choice to buy products from all over the world, (2) the lack of orientation in a 'confusing and over-supplied skin care market', (3) the easy understanding regarding the influence of cosmetic ingredients, and (4) the honest product recommendations of real users.

This is what Aseiko stands for. She (we have decided that Aseiko is she/her) analyses and gives insights into what skincare products are made of and matches this valuable information with the personal needs of the users.

Aseiko helps both: customers to find and buy exactly the products they need, and brands to offer products and sell them to a precisely targeted group of customers. She enables users to select and order quickly their recommended skincare products - max. 3-5 min, through a global marketplace, based on strong personalization and extensive data with primarily certified, nontoxic & clean products.

A small team of dedicated developers and advisors are working to develop Aseiko as a smart, supportive, and entertaining mobile solution for clean skin care. 


We want to enable our users to primarily explore certified clean skincare products from all over the world. Such as those made by already known companies but also numerous, new products, created by small independent brands.

For this purpose, we have trained Aseiko to recognize the current condition of the skin. We fed her with a large amount of data in regard to good and bad cosmetic ingredients for particular skin concerns, organic cosmetic characteristics, user rankings, and many more.

We want to enable our users to avoid disappointing experiences such as paying too much for non-viable skincare products. We believe, if we all start to use only products which are necessary and tailored to our personal requirements, general consumption will decrease and over the long term, less product waste will occur.

We decided also to give the community the option to get advice from an experienced ‘human‘ holistic specialist. In the section Food-For-Skin our 'human lady' shares tips and recipes on how to nourish and keep your skin healthy; additionally offering solutions to help address even serious skin issues with a simple change of diet. Don't miss to try it!


Aseiko is for those who make a difference. It is an AI-based solution for all 'out of the box' thinkers, who wish to experience something new - regardless of age, gender or ethnicity. 

The idea behind Aseiko is to use technological development in order to simplify daily decisions and routines related to our skincare regime. Aseiko helps you to find out easily what your current skin condition is, and recommends automatically the best suitable products and ingredients for your personal needs offered by many different companies 

We deliberately avoid asking you to upload your selfie, but only to deliver a high-resolution picture of a part of your face: no selfies, no facial recognition, no private data issues.

Aseiko will treat you as a friend. She is linked to supportive algorithms and as soon as your skin condition and concerns have been analyzed you will receive your personal list of recommended cosmetic products. This will help you orientate yourself better in a congested skin care product market and become more confident in purchasing your skin care products. Over time, you will continue to learn from Aseiko and how to buy primarily the products you really need.

You can order a particular product on Aseiko's global marketplace or you can just use her advice to inform yourself regarding your daily skin care. You can share your experiences on different skincare products or get in touch with other Aseiko users.


Get the ASEIKO APP for Android
(iOS version is to follow soon)

  • You can use ASEIKO for free
  • You can take her as your virtual shopping assistant
  • You can consult her recommendations whenever you go shopping for (new) skincare products
  • You can enjoy newest technology for an optimal product match & ingredient transparency 
  • You can use the In-App Messenger to stay in touch with friends, family or your favorite brands
  • You can help us build a global community dedicated exclusively to clean skincare
  • You can start using ASEIKO to have fun!
Download the ASEIKO APP, let it analyse your skin & recommend the best skincare products for you #technologyforgood #cleanskincare

Benefits in a nutshell:

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Last Update: 20.02.23 

From the Developer

  • We optimized the design of the user profile settings and dropdown menus

  • We added a short video that shows how exactly you should capture and  scale the image and share it for the analysis

  • A new animated icon is showing you how to double-tap a product image to enlarge it

  • We slightly changed the design of the user profile screen, where you can now upload and see your profile picture & username

  • We fixed the field for 'Find Friends' option in the Messenger and you can now find friends more easily by username



Discover Germany,

Switzerland & Austria




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